August 2011
1 post
1 tag
What is the best place to sit & do work on a...
What is the best place to sit & do work on a laptop during the day in Atlanta?
Answer here
July 2010
1 post
Logos are Dead? | Thoughts & Notions | Blackcoffee →
Great article on how we readily identify brands by means of logotype brand marks and symbols rather than their traditional word based logo counterparts.
March 2010
2 posts
Corporate Branding Goes Rogue | Advertising Age →
Great article on how social media has changed corporate branding.
Stellar Branding Across Various Mediums | Fuel... →
Nice branding work showcase of Fuel.
February 2010
2 posts
New Flavors.me Profile ~ Cool Beans! →
Brand Licensing Basics: Branding Strategy Insider →
Great Article! Must read for #branding gurus!
January 2010
8 posts
Vital Tips For Effective Logo Design - Smashing... →
Nice run down. Good points
1 tag
Price Increase for WiseOne Ltd. Consulting...
Dear Clients,
Due to an overwhelming demand for my creative consulting services, I must unfortunately raise the cost of services to all of you. I have been very busy establishing relationships with several service providers that can help out with production, development, administration, and accounting.
With the planned expansion of business and the expenses involved with progressing within the...
1 tag
Testing BallPark to replace FreshBooks
VS.
Discovered a new invoicing and estimating app last night called BallPark that is from the ever fresh producing Metalabs, coders of the ever populare Tumblr theme Fluid.
I’ve been testing FreshBooks since they began and the only thing that has kept me from becoming a paid member is the fact that you can only store a limited number of contacts per package, no more than 3 for the FREE...
Logo Design from Start to Finish | Adobe Layers... →
Simply outstanding article on the process of creating a good logo design.
The Principles Of Marketing: Branding Strategy... →
Best branding article I’ve read in quite some time.
Great read!
1 tag
formspring.me
Ask me anything http://formspring.me/WiseOneLtd
The Evolution Of Company Logos After A Merger |... →
A merger is a combination of two or more companies into one. It can often create problems for these companies: which name and logo will they use? Some companies create an entirely new brand name and logo, while others try to retain a bit of both entities. In this article you’ll find 20 companies that merged and the resulting logo. ~ Awesome
December 2009
3 posts
The Complexity of Branding « Ideas in Motion →
You are not a brand unless other people think you are. People have to connect with your brand on an intellectual and emotional level. A logo is not a brand but the story behind it is.
Eight principles of branding. →
In its simplest form, branding relates to a product’s or service’s ability to create a relationship with a consumer; typically, via an appealing promise. Tim Tam promises indulgence, Google ease of information, Maggi noodles convenience, and NRMA Insurance is cutting through with a unique promise to “unworry your life.” Successful brands are anchored in propositions that are...
Lamborghini - The importance of brand, brand... →
Manfred Fitzgerald has worked for Lamborghini for nine years, first as the Brand Director and now as Head of Design. Between Manfred Fitzgerald and Chief Executive Stefan Winkelmann, they have reinvented the brand under VW Group’s ownership.
November 2009
4 posts
Neuromarketing » College Branding: What if Harvard... →
Interesting analysis of college branding and the changes now facing Colleges with local/regional spheres of influence and their ever increasing competition stemming from the global transition to the online E-Learning.
Neuroscience and Brand Connections: Branding... →
This signal of a potent emotional attachment is the foundation for brand success. It’s a form of primal brand magic, built on a near-mythical brand story that unconsciously transports one from the mundane to the imaginational, transforming our inner world and inspiring us to buy.
Brands And The Brain: The 4 Second Factor:... →
Great Article!
Who Are You Online? Personal Branding vs.... →
Great Article!
October 2009
17 posts
Kellogg's BIG Breakfast Branding Beakthrough: Logo...
Article: Landor: Blog: Kellogg’s laser logo: flake fraud or smart marketing move?
Official Press Release:
Kellogg’s has developed a hi-tech method to stamp out imitation cereals - by branding Corn Flakes with the company logo.
The new technology enables the firm - which makes 67 million boxes of Corn Flakes every year - to burn the famous signature onto individual flakes using...
2009 REBRAND 100 Transformed Logos →
Rebrand.com publishes a comprehensive list displaying the top 100 re-brands of 2009. Great link!
2009 REBRAND 100 Winners Full List
Contact me if you need help with your branding!
25 Redesigned Logos of 2009 →
A Redesigned logo has two extreme results…either it adds to the worth of a company or takes away the hard earned reputation. If your redesigned corporate identity is weak, prepare yourself to welcome the downfall of your brand but luckily you get it right, it can open new doors of success for you.
CONTACT ME IF YOUR LOGO NEEDS A MAKEOVER!
KnowEm Helps Businesses Stake Their Claim To... →
This is a nice read about a great tool for checking your brand presence on the big social networks.
60 Most Stunning Typography Inspirations of All... →
Sheer Typography Awesomeness!
Julian Treasure: The 4 ways sound affects us |... →
Nice little TED Talsk piece on how sound effects us psychological and he mentions the term sound branding, describing the field of producing a sound bit and associating these sound bits with brands, by repetitively incorporating it into your marketing and advertising as your brand is displayed. Most tech and telecommunications companies are masters at this very efficient form of instant...
6 Characteristics of a Great Logo | Fuel Your... →
Great Article.
Article: 10 Brands that are Beating the Recession. →
Quiz: Can You Spot the Fake Logo? →
Many company logos evolve over the years. For each company, one of the logo choices presented was never created or used publicly. Can you weed out the fakers?
“Great spirits have always encountered violent opposition from mediocre minds”
– Albert Einstein
Apple bites over Woolworths logo →
1 tag
10 Branding Trends for 2010
Value is the new black: Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This may spell trouble for brands with no authentic meaning, whether high-end or low.
Brands are increasingly a surrogate for value: What makes goods and services valuable will increasingly be what’s wrapped up in the brand and what it stands for.
Brand differentiation is brand...
Branding and Marketing - The Primary Differences →
Branding is the promise your company makes to the customer and employees, and the relationship you have with them. The development of channels and methods of communicating these brand messages is what’s considered marketing.
The Stories Behind Hollywood Studio Logos →
Neat look at the development and history of the branding and designs of the top Hollywood movie production studio logos.
Facebook Fan Page! →
“Wisdom is knowing what to do next; Skill is knowing how to do it, and Virtue is...”
– David Starr Jordan
1 tag
