December 2009
3 posts
The Complexity of Branding « Ideas in Motion →
You are not a brand unless other people think you are. People have to connect with your brand on an intellectual and emotional level. A logo is not a brand but the story behind it is.
Eight principles of branding. →
In its simplest form, branding relates to a product’s or service’s ability to create a relationship with a consumer; typically, via an appealing promise. Tim Tam promises indulgence, Google ease of information, Maggi noodles convenience, and NRMA Insurance is cutting through with a unique promise to “unworry your life.” Successful brands are anchored in propositions that are...
Lamborghini - The importance of brand, brand... →
Manfred Fitzgerald has worked for Lamborghini for nine years, first as the Brand Director and now as Head of Design. Between Manfred Fitzgerald and Chief Executive Stefan Winkelmann, they have reinvented the brand under VW Group’s ownership.