WiseOne Ltd., Eight principles of branding.

2 years ago from bookmarklet
Eight principles of branding.
In its simplest form, branding relates to a product’s or service’s ability to create a relationship with a consumer; typically, via an appealing promise. Tim Tam promises indulgence, Google ease of information, Maggi noodles convenience, and NRMA Insurance is cutting through with a unique promise to “unworry your life.” Successful brands are anchored in propositions that are desirable, distinctive, and credible in the target consumer’s mind. A summary of the purpose of branding can be found in Walter Landor’s prophetic quote of 1964: “Products are built in the factory, brands are created in the mind.”

So, which brands exemplify outstanding branding and what are the unifying principles common to all of them? Here’s a great summary…